SeeTree raises $11.5M

Thanks to TechCrunch

SeeTree, a Tel Aviv-based startup that uses drones and artificial intelligence to bring precision agriculture to their groves, today announced that it has raised an $11.5 million Series A funding round led by Hanaco Ventures, with participation from previous investors Canaan Partners Israel, Uri Levine and his investors group, iAngel and Mindset. This brings the company’s total funding to $15 million.

The idea behind the company, which also has offices in California and Brazil, is that in the past, drone-based precision agriculture hasn’t really lived up to its promise and didn’t work all that well for permanent crops like fruit trees. “In the past two decades, since the concept was born, the application of it, as well as measuring techniques, has seen limited success — especially in the permanent-crop sector,” said SeeTree CEO Israel Talpaz. “They failed to reach the full potential of precision agriculture as it is meant to be.”

He argues that the future of precision agriculture has to take a more holistic view of the entire farm. He also believes that past efforts didn’t quite offer the quality of data necessary to give permanent crop farmers the actionable recommendations they need to manage their groves.