Building Strategic Channel Customer Assessments: Webinar Ondemand

By Thomas B. Cross CEO TECHtionary.com – Linkedin Profile

This is a professional services offering, however if you want to understand more detail before proceeding you can watch the ondemand webinar archive from Brighttalk. The complete presentation and proposal is available here cross@gocross.com or 303-594-1694. In the meantime, here are some of the real results from building strategic channel/customer assessments:

And here a some examples of the successful projects completed:

Click on the image for the 34-minute ondemand webinar archive:

SYNOPSIS: In the 34-minute webinar, we explored how selling practices whether traditional or ABM-account based marketing need to see the world through the eyes and “moccasins” of customers.  Selling must embrace who their customers sell to and help them “pull their products off the shelf” of their customers.

We explored the following:

1 – Customer – now and forever will always be about the customer.

2 – Content – the words, images, ideas, AI abstractions or messages you use to communicate to the customer.

3 – Channels Media – what mainstream and other media channels are customers using now and will use?

4 – Channels of Distribution – building “agile” channel models adapting to known and emerging markets.

5 – Connections – the means for networking with other businesses, industry, government and others. 

6 – Communications – the unique organization processes that occur between companies and customers.

7 – Collaboration – organizational thought leadership for content development and delivery processes.

8 – Call to Actions – driving behavior without which nothing happens.

9 – Crisis – chaos, buzz, glitz, squawk, gossip, glam and anything you can imagine being said for or against you.

10 – Coming Sooner – the race to zero and competition is not just coming soon but sooner.

Take action today to accelerate channel customer revenues – email cross@gocross.com to get going !