Soomla raises $2.6 million for mobile monetization
Thanks to VentureBeat
Soomla has raised $2.6 million in funding for its mobile monetization measurement platform.
Tel Aviv-based Soomla works with the top mobile app publishers and has analyzed more than 500 million unique users in 180 countries since the beginning of the year. Eight of the top 50 mobile game publishers use Soomla, which can track revenue per user, per segment, per cohort, and per traffic source.
JAL Ventures led the round, with additional funds from existing investors. The company will use the money for its continued global expansion and to build out its proprietary technology platform.
Tal Shaked, general partner at JAL Ventures, will join Soomla’s board of directors.
“Soomla has rapidly developed a leadership position in the large and fast-growing market for ad measurement,” said Shaked, in a statement. “The Soomla team developed a unique technology and in a short time was able to attract some of the biggest customers in the space. We are excited to join the team. Soomla is a great example of the type of founder-led, capital-efficient business that we like to invest in.”