Freeletics Raises $45M Series A

Thanks to TechCrunch – One of Europe’s most popular fitness applications is poised to flourish in the U.S. market with the help of several Los Angeles-based investors.

Freeletics, headquartered in Munich, Germany, is today announcing its first round of private capital after bootstrapping since 2013. The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. Sports teams including the San Francisco 49ers and the Boston Celtics also invested, though Freeletics chief executive officer Daniel Sobhani declined to comment on any partnerships that may be in the works between the startup and the athletes.

As you might expect from the name, Freeletics operates its mobile fitness coaching app on a freemium model, with tiered pricing beginning at $11.99 for one month or $74.99 for a year-long membership. The app, which offers fitness content and AI-powered training plans tailored to individual users, initially focused on Germany but has since grown in popularity across Europe and in the U.S.

“We want to be there for people who want a long-term athletic lifestyle,” Sobhani told TechCrunch. “There are hundreds of millions of people who would love to make a change to their health and fitness but only a fraction of those actually make it. Helping people at scale to solve such a common problem is a tremendous benefit for the person but also for society.”